What is FUELD?

Data is the fuel of the future, providing the opportunity to solve business and consumer problems in ways we can’t yet imagine.
FUELD is Westpac Group's industry-first data accelerator, which aims to connect today’s businesses with tomorrow’s innovators to help solve problems and create opportunities.
The FUELD accelerator program will allow eight Australian startups or scaleups to harness a wide range of anonymised, tokenised data and be guided by world-class mentors to rapidly develop, test, and commercially launch new data-driven products that will drive Australia into the future.
FUELD will help data-focused startups and scaleups realise their potential by providing:
  • Access to data via Data Republic, including free access to anonymised, tokenised Westpac Group data
  • A 12-week mentorship program to support taking their concepts to the next level
  • Participation as part of an elite cohort in Stone & Chalk Sydney’s collaborative office space
  • Up to $100,000 in hosting from Amazon Web Services (AWS)
  • Investment of $50,000, through a SAFE note
  • Networking opportunities with Westpac Group experts and customers.
FUELD is an initiative led by the Westpac Group, in partnership with data exchange leader Data Republic, Australia’s most experienced FinTech innovation hub Stone & Chalk, infrastructure giant AWS, and pioneering business mentors and VC investors ReInventure.

Who should apply for FUELD?

Aspiring startup or scaleup teams, with up to six members, who have:
  • Business concepts that address one of the Problem Inspiration Areas below, or another compelling area that could leverage data sources available on Data Republic
  • Significant data experience and domain experience relevant to their business concept
  • The drive to launch and build a scalable startup or new service using the Data Republic platform

Data accessible to FUELD participants

A range of anonymised, tokenised Westpac transactional data will be accessible to participants for free for the duration of the accelerator, via the Data Republic platform. Anonymised, tokenised data from a large number of other suppliers is also available, although there may be costs to access these.
Examples of anonymised, tokenised data-sets FUELD accelerator participants will have access to on the Data Republic Platform
  • Credit card expenditure data linked to merchant shopped
  • Mobile device location data for 2 million devices
  • House buying and renting behaviours
  • Car buying behaviours
  • Indicators of involvement in career change process
  • Profiles of Australian households and their behaviours
  • Customer travel intent, lifestage and lifestyle personas
  • Declared age, lifestage, home ownership and car ownership information
  • Company information including financials, company structures and market research
  • Consumer segment information for consumers aged 50+
  • Australian property and resident analytics
  • Helix consumer segmentation at small area level
  • National database of business and ATM locations
  • Agency-reported expenditure data on media channels
Data Republic allows organisations to securely manage data exchange projects through built-in legal governance workflows and the secure provision of deidentified data with full encryption, network segregation and continuous hardening principles applied to isolated workspace environments.

Meet Cohort One

Meet the eight businesses that make up FUELD Cohort One:
  • Dataro
  • Digital Agricultural Services (DAS)
  • EdgeRed
  • Insight Data Solutions (IDS)
  • Inferentics
  • NoiseNet
  • OrbMaps
  • TrendLock


Dataro helps small businesses understand more about their customers in a way only big corporations have historically been able to. Dataro provides deep customer insights for targeted email marketing, using machine learning and institutional data to help businesses increase customer engagement, retention and sales.

Digital Agricultural Services (DAS)

Digital Agricultural Services (DAS) uses data to understand the opportunities for reducing risk and driving growth in agribusiness. In partnership with the CSIRO, DAS is building the world's first Artificial Intelligence engine to estimate the risk, sustainability, productivity and value of rural properties – at a farm level.


EdgeRed harnesses the hidden power of transactional data to connect businesses with the right customers – and in turn help customers find the offers and rewards they actually want. Every year, businesses spend billions of dollars trying to acquire their ideal customers; through surveys, loyalty programs and advertising. With EdgeRed, those billions can be better spent in rewarding consumers directly. EdgeRed offers businesses a platform which simplifies customer spend data and uncovers opportunities to directly engage and reward their customers, understand the wider market and access target audiences that have traditionally being beyond their reach. On the flip side, the EdgeRed platform also helps consumers understand their own spending habits and save money as they shop, by accessing tailored offers and rewards from their favourite retailers.

Insight Data Solutions (IDS)

Insight Data Solutions (IDS) the first modern automated valuation model (AVM), built from the ground-up for Australia’s data landscape, which electronically values residential properties in real-time. IDS’ goal is to be the most trusted AVM in the country, empowering Australian consumers and institutions to make their most important financial decisions with confidence and transparency.


Inferentics helps Australian businesses better assess consumer credit-worthiness by utilising alternate data sources. It provides additional information on thin-file consumers who have limited financial history, therefore helping businesses make more informed decisions.


NoiseNet analyses the noise impact on residential properties. NoiseNet pulls data (including air, road, and rail traffic information; data on busy public venues or facilities; and industrial zoning, for example) to give homebuyers or renters a noise assessment, which is pinpointed to an individual property.


OrbMaps helps property developers find their next site by running through all the complex legislation required for development and flagging the opportunity in a form of the heat map. Now, what would normally take weeks can take just minutes. Simply put, OrbMaps is like a metal detector for finding land.


TrendLock helps small businesses forecast customer footfall down to the hour, empowering them to make better staffing decisions. Trendlock’s analytic and forecasting tool identifies the factors that will affect a specific business, which, before now, has been difficult to predict and plan for.